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The Importance of Natural Referencing

Know then that natural referencing is the set of techniques that allow a website to be positioned on search engines like Google, Yahoo or Bing in so-called “natural” results, unlike so-called “sponsored” results such as Google AdWords. It is also called Search Engine Optimization or SEO.

His goal

Natural referencing aims to improve the positioning of your website in the search engine results pages and increase your visibility. With a good SEO agency in Cardiff, your website will appear in the first pages of search engines. Natural referencing differs from paid referencing. You won’t have to pay to be positioned. With SEO, the progress of your site is up to you. But there are a few basics you need to know.

How to reference a site manually?

The positioning of a site is self-explanatory, it is not futile to remember that. At the practical level, you are not asked much except to make eloquent and relevant titles, keywords clear and simple and which relate well to the concept of your title.

Before defining your keywords, still think about internet users who are referred to as internet enthusiasts. It is smarter to call on non-specialists in the sector to establish these keywords.

Content is also very important.

Above all, it should not be overlooked: good qualities if you do not want to be sanctioned. And remember that each text must be unique so avoid redundancies and copy and paste! A word of advice, it is better to focus on quality over quantity. You can animate your website with videos, photos, etc. For this, do not use the photos that are too heavy to facilitate visits to your site. Post on blogs, liven up discussions, all of this will make your site popular and you will increase your traffic.

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Technically, your website should generate clear URLs.

This means that the title of your document will be included in the page address. Also use meta “description” tags, a method that will allow search engines to display your text below your page title in search results.

His limits

Even if you follow the procedures listed above to the letter, natural referencing cannot guarantee your positioning or your visibility on a search page. SEO specialists cannot guarantee that your site will rank first in search engine results. Remember that these change over time. They set up systems to thwart the artificial techniques allowing to place a site well. So, refresh your website. Its visibility depends only on you!